This past week in Las Vegas, during the biannual fashion industry trade shows, one of the sexiest events took place right off the strip at Vegas’ newest boutique resort- The Rumor Hotel.  SWIM at WWDMAGIC debuted a swimwear runway fashion event with presenting sponsor, Invista, owner of the Xtra Life LYCRA® fiber brand, in collaboration with the amazing team over at The Gallery Los Angeles, the premier fashion events production agency.

The event was set amidst the pools and cabanas, where incredible swim brands Bettie Page, Diva by Rachel Pappo, Gottex, Protokolo, Puma, Reebok, and Sauvage flaunted their newest styles. Guests were treated to an opening live performance of “Dance All Night” by American Idol finalist Ashley Rodriquez. Duel open bars kept guests refreshed throughout the night as DJ spun party jams.

Sponsors included ISAM, Corona beer, and American Express, and beauty was by Obsessive Compulsive Cosmetics.  Check out the scene:

Giftbag Swag

About Alyson

Fashion Blog
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